About Us
Our story of innovation, growth, and partnership.
Our Company
ValueMedia Limited is a Technology and Media Advertising solutions provider established in 2011 as a limited liability company. We are the largest in-transit advertising company in Nigeria, with over 6 million viewers on a monthly basis. Our platform stretches from BRT Buses to the newly commissioned Ferries on the Lagos Waterways, and outdoor billboards in high traffic areas.
ValueMedia has been awarded a concession by Primero Transport Services Limited and Lagos State Metropolitan Area Transport Authority (LAMATA). This agreement authorizes ValueMedia to operate and maintain all advertising platforms including the BRT TV, BRT interior, and BRT exterior on the 634 buses.
Our Mission & Vision
Our Mission
To provide innovative, effective, and high-impact advertising solutions that connect brands with their audiences in meaningful ways.
Our Vision
To be the undisputed leader in transit and out-of-home advertising in Africa, pioneering new technologies and setting the standard for excellence.
Our Values
We are committed to integrity, partnership, and client success, driving results through creativity and unwavering dedication.
Our Journey
A timeline of our growth, milestones, and achievements.
2011 AUG
License acquired; first screens installed
VM acquires license to brand BRT buses; Purchases first 3 Screens
2011 DEC
ValueMedia fully incorporated
ValueMedia commences operations. Demo conducted with first screens
2012 NOV
First client signs - Pin-Pop
First batch of clients acquired
2013 JAN
20 screens added to inventory
20 3G/Wifi enabled screens purchased
2014 MAR
50 Screens added to Inventory
2015 JAN
Commenced development of first Billboard in Oniru
2016 SEP
Deal agreed with Primero & adds 434 screens
2017 FEB
BRT TV, BRT FRESH, Oniru Billboard Launched
Largest Billboard in Oniru Launched
2018 JAN
Joined group of Transit Media Vendors
2018 APR
Begins sale of exterior branding
2019 JAN
BRT Cares Launched
2020 SEP
Expands fleet on Primero & Lagos Bus Reform Buses
2021 JAN
BRT Cares Launched
2022
CNG buses added to inventory
2023 JAN
Commenced branding on the ELECTRIC BUSES
2023 SEP